Privacy Policy

Contractor (“us”, “we”, or “our”) operates the Fuse Service website https://fusefortworth.com/ (the “Website”). This Privacy Policy explains how we collect, use, and disclose Personal Information when you use our Website. We do not use or share your information except as described in this Privacy Policy. At Contractor, we respect your privacy and are committed to protecting your personal data in accordance with the Texas Data Privacy and Security Act (“TDPSA”).

Information We Collect

We may collect the following categories of personal information:

• Identifiers (name, phone number, email, address, IP address)
• Commercial information (services purchased or considered)
• Internet or network activity (browser type, device data, interactions with content)
• Geolocation data (approximate location determined from IP address)
• Professional or employment-related information (only if voluntarily provided)
• Inferences drawn to create service preferences or customer profiles
• SMS opt-in information for communication purposes

We do not intentionally collect financial account numbers, protected health information, biometric identifiers, or other categories defined as Sensitive Personal Data under the TDPSA unless required to provide requested services.

By submitting forms on our Website, you consent to receive SMS communications. SMS opt-in information is not shared with third parties.

How We Use Your Information

We may use collected information for:

• Providing, maintaining, and improving our services
• Appointment scheduling and customer communication
• Personalizing Website experience
• Service recommendations
• Fraud prevention and security monitoring
• Website performance analysis
• Marketing communications (email, SMS, digital ads — with user consent)
• Fulfilling legal and regulatory obligations

Purposes for Each Category of Information

Each category listed above may be used for one or more of the following:

• Service delivery and customer account management
• Appointment scheduling and service reminders
• Payment processing and invoicing
• Customer support and follow-ups
• Operational management and business analytics
• Digital marketing (opt-in only)
• Website functionality and security
• Maintaining compliance with state and federal laws

How We Share Your Information

We may share personal information with trusted third-party providers, including:

• Website hosting and security
• Analytics tools
• Call-tracking and scheduling tools
• Field-service management platforms
• Customer relationship management systems
• Digital advertising platforms

Services we may use include:

• Google Analytics
• Google Ads
• Meta Pixel
• Microsoft Clarity
• ServiceTitan DNI
• ServiceTitan Web Scheduler
• Newo.ai chat widget
• Google Search Console
• Bing Webmaster Tools
• Microsoft Ads
• Contractor Commerce

We may also share information if required by a lawful government request, court order, or regulatory requirement. We do not sell personal data, and we do not process personal data for targeted advertising without user consent, in accordance with TDPSA §541.103.

How We Process Your Information

Personal data may be processed for:

• Dispatching technicians and scheduling services
• Customer communication via email, SMS, or phone
• Maintaining invoices, service records, and account history
• Service recommendations and follow-up communication
• Website analytics and error detection
• Billing and transaction processing
• Operational reporting and fraud prevention

ServiceTitan Data Handling

We use ServiceTitan as our secure operations management platform.

You acknowledge that:

• Customer records are securely stored within ServiceTitan
• System logs may be maintained for access, security, and operational purposes
• Contractor does not store separate detailed logs outside of ServiceTitan

We encourage you to review ServiceTitan’s privacy policy directly.

How We Protect Your Information

We apply administrative, technical, and physical safeguards, including:

• Data encryption (HTTPS/TLS)
• Access controls and role-based authentication
• Firewall and intrusion-detection systems
• Regular security monitoring and auditing
• Vendor oversight for all third-party processors
• Employee training on privacy and data handling
• Incident response procedures in the event of a suspected breach

Despite these efforts, no system can be 100% secure.

SMS Communication Policy

By using our Website or services, you consent to receive SMS messages.

Messages may include:

• Appointment confirmations
• Service updates and reminders
• Customer support responses
• Promotional messages (opt-in only)

Standard messaging disclosures:

• Message and data rates may apply
• Text “STOP” to unsubscribe
• Text “HELP” for assistance

SMS opt-in information is not shared with third parties.

Your Rights

Under the TDPSA, Texas residents have the following rights:

Right to Access – You may request confirmation of whether we process your personal data and receive a copy of that data.

Right to Correction – You may request corrections to inaccurate personal data.

Right to Deletion – You may request deletion of personal information we collected, subject to legal exceptions.

Right to Data Portability – You may request a copy of your personal data in a portable and readily usable format.

Right to Opt-Out of:

• Targeted advertising
• Sale of personal data
• Profiling that produces legal or similarly significant effects
  We do not sell personal data.

Right to Appeal – If we deny your request, you may submit an appeal, as required under TDPSA §541.107. To exercise any of these rights, contact us at the email below. We may request verification of your identity.

Data Retention Disclosure

We retain personal information only as long as necessary to:

• Provide requested services
• Meet legal and tax obligations
• Maintain business records
• Resolve disputes
  Retention periods vary depending on data category and regulatory requirements.

Cookies and Tracking

We may use cookies and similar technologies to:

• Improve site performance
• Analyze traffic and trends
• Personalize user experience
• Support scheduling, forms, and security

You may accept or decline cookies through your browser settings. Disabling cookies may impact site functionality. We do not use cookies for cross-context behavioral advertising without opt-in consent.

Texas Data Breach Notification

If a breach of security involving unencrypted personal information occurs, we will:

• Promptly investigate
• Take necessary protective measures
• Notify affected individuals as required
• Notify the Texas Attorney General if the breach affects 250+ residents
  Notification will be provided without unreasonable delay unless law enforcement requests a delay.

Changes to This Privacy Policy

We may update this Policy from time to time. Updates will be posted on this page with a revised effective date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or your rights under the TDPSA, please contact us: fuseservicefw@gmail.com